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Overview


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Overview


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OVERVIEW

I am a results oriented marketing professional with strong creative, analytical and leadership skills. 

I have close to 10 years of experience working and volunteering in multiple creative marketing roles. During this period, I have had the opportunity to work with a range of organisations from startups to established players like Tigo, Gates Foundation and Nescafe.

My current focus is on digital marketing and mobile technologies.


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Work Experience


WORK EXPERIENCE

Work Experience


WORK EXPERIENCE

IPROSPECT GHANA


DIGITAL MEDIA STRATEGIST

July 2018 – Present

Develop digital strategies and frameworks for clients aligned to reach and innovation.

Co-ordinate multichannel digital media buying across social, display, video, native, earned and performance channels.

Report on digital landscape, campaigns and client’s media performance

Provide cost benchmarks for digital channels and maintain cost efficiency levels through negotiations and buying strategies.


AFIBA CONSULTING


STRATEGIST

Oct 2017 – May 2018

Crafted strategies for clients across Public, Private and Non-Profit Sectors. The scope covered: Marketing Campaigns, Go-to-market Strategies, Feasibility Studies and Project Implementation plans.

Responsible for aligning internal strategy including the development of projects and business innovations.

Led the organisation’s digital business efforts.


NOW AVAILABLE AFRICA


JNR. MEDIA STRATEGIST

Jan 2017 – Sept 2017

Key media manager responsible for all media operations within the agency.

Leveraged innovative media approaches to improve performance by up to 90% on Nescafe, Nido and Tigo target CPMs in Q1.

Exceeded baseline digital expectations 24x in Q3 for Nescafe digital

Planned and executed the “African Portraits” multichannel digital campaign, which received the “Most Creative Twitter Campaign - Africa” Award from Twitter.

Co-Created a strategy which drove recruitment of 4,000+ teen girls in 5 weeks for the Sky Girls project


JNR. MEDIA ANALYST

Feb 2016 – Dec 2016

Created and led the Nido - Mum Read Me a Story campaign which received a Gold Gong-Gong Award for Digital Advertising during the 2016-2017 year in review. It was the most successful 2016 Nido digital campaign achieving; 1.2x on reach KPIS, mobile engagement of 23% and over 160,000 story downloads.

Planned and executed a cross channel campaign strategy that helped Tigo Ghana sell over 2,500 mobile devices in just under 3 weeks.

Led the online-offline Heroes Month campaign for Tigo Ghana, which lifted positive fan sentiment from an average of 30% to a record high of 98%.


COMMUNITY MANAGER

Feb 2016 – Dec 2016

Increased engagement on the So Klin Nigeria and Ghana pages with fan focused activities that organically generated over 15,000 new fans.

Developed a strategic approach for the use of Snapchat and made it Tigo’s most engaged platform at an average of 40% engagement.

Created a digital integration guidebook for client’s offline activities


TECHHUB KNUST


HUB SUPERVISOR & MULTIMEDIA DESIGNER

Jun 2013 – May 2015

Monitored the use of the Hub by members and non-members

Monitored the progress of startups operating out of the Hub and helped to allocate appropriate resources where necessary.

Planned and coordinated meet-ups, Demo Days, pitch sessions and other events.

Responsible for creating publicity materials including posters, flyers and videos.


REAL GRUP


GRAPHIC DESIGNER/VIDEO EDITOR

Jun 2013 – May 2015

Responsible for layouts, graphic design and audiovisual presentations of architectural projects

Introduced a key design element to a multi-firm project. This design element was critical in addressing a major design challenge in the project.

Developed visual communications languages to simplify the communication of complex projects and concepts.

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VOLUNTEERING


VOLUNTEERISM

VOLUNTEERING


VOLUNTEERISM

MFRIDAY


UX & DESIGN ADVISOR

June 2013 – May 2015

Helped startups to drop onboarding speed from minutes to seconds.

Provided general coaching on design and user experience best practices

Guided resident startups in the design and user testing phases of development


SASA (SINGERS AND SPEAKERS ASSOCIATION)


ADVISOR - ONLINE & EVENTS

Oct 2013 – Jul 2014

Helped startups to drop onboarding speed from minutes to seconds.

Provided general coaching on design and user experience best practices

Guided resident startups in the design and user testing phases of development


GHANATHINK FOUNDATION (BARCAMP GHANA)


TEAM LEAD - ONLINE MEDIA

Sept 2013 – Sept 2014

Responsible for social media and online communications for the Kumasi team

Led my team in the creation of a digital command centre to curate and co-ordination the maiden National Volunteer Day Event


G2G - MINISTRIES


DANCE INSTRUCTOR

Aug 2007 – Sept 2010

Bolstered the confidence, creativity and teamwork of Junior High School teens through dance

Used dance as an outreach tool and created a safe space for teens to express their hopes, fears and challenges

Organised dance workshops and trained dance groups across the city (Kumasi)


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EDUCATION


EDUCATION

EDUCATION


EDUCATION


BSC
NATURAL RESOURCE MGT.
2007-2011

KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY


CERTIFICATIONS


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