NIDO - MRMAS

We combined insights and research to create a mobile first campaign.

The aim of the campaign was to provide mums with an activity the could do with their kids.

The campaign drove massive engagement across board and resulted in 56,000+ downloads of the digital books.

 

Role: Jnr. Media Strategist   | Year: 2016


23% eng

56,000 dls

9 mill reach