In order to break a difficult conversation, we tapped into an insight that the end of year is a period frequently used to thank people.
We led with a high intensity digital video campaign supported by Regional targeted messaging on Social media.
Using influencers and an engineered poll, we encouraged our online community to show gratitude to others for the chance win an iPhone Xs Max.
Thus effectively positioningthe Airteltigo brand as the hero.
Role: DIgital Media Strategist (iProspect) | Year: 2018
Positive brand sentiment
Conversations in 2 weeks
Mum Read Me Story, is an online children’s’ picture book (served via Facebook Canvas) featuring the Adventures of a precocious African Child.
While combing through research, a spark of inspiration was born and we set out to create a mobile first digital campaign that resonated with our target audience in the CWA Region.
The aim of the campaign was to provide mums with an activity the could do with their kids that was culturally relevant.
There was a massive spike in engagement beyond an already high baseline of 8%. We also saw a large number of digital book downlioads, which was not a KPI we had optimised for.
Role: Jnr. Media Strategist | Year: 2016
Digital book downloads