P.K. Woode

CREATIVE CONSULTANT | BRAND & MEDIA STRATEGIST | ENTREPRENEUR | MULTI-ARTIST

© P.K. Woode. All rights reserved.

PORTFOLIO OF WORK

NIVEA MEN - SOCCERMANIA

Football is a key passion point for Men and the brand. We tapped into local console gaming culture around EA Sports FIFA to develop and pilot an esports tournament dubbed “Soccermania”.Due to covid restrictions, it was executed as a virtual (live streamed) event with a “Coolest goal“ contest to spark community entries. The event was a resounding success and is to become a brand tentpole event across EMEA.


Role: Group Digital Lead (Dentsu) | Year: 2021


AIRTELTIGO - SEASON OF THANKS

To break a difficult conversation, we tapped into an insight that the end of year is a period frequently used to thank people.We led with a high intensity digital video campaign supported by Regional targeted messaging on Social media.Using influencers and an engineered poll, we encouraged our online community to show gratitude to others for the chance win aniPhone Xs Max.Thus effectively positioning the Airteltigo brand as the consumer's hero.

Fido Microcredit

Fido Microcredit’s doctrine on customer acquisition focused heavily on BTL due to a lack of faith in ATL & Digital marketing.As the new Strategy Lead for Fido’s consulting agency, I developed and executed a digital acquisition strategy for Fido.This centered on a Facebook lead generation campaign and a Universal App install campaign.The 1 week pilot of the campaign drove more loan applications than all other channels combined in the preceding quarter at a significantly reduced Cost Per Application.


Role: Strategist and Digital Business Lead | Year: 2017


95%~150%
Decrease in CPAQtr Target in 1 WK

NIDO - MUM READ ME A STORY (MRMAS)

Lorem ipsum dolor sit amet consectetur adipiscing elit. Duis dapibus rutrum facilisis. Class aptent taciti sociosqu ad litora per conubia nostra, per inceptos himenaeos. Etiam tristique libero eu nibh porttitor. Nullam venenatis erat id vehicula ultrices sed ultricies condimentum. Magna sed etiam consequat, et lorem adipiscing sed nulla.Vehicula ultrices dolor amet ultricies et condimentum. Magna sed etiam consequat, et lorem adipiscing sed dolor sit amet, consectetur amet do eiusmod tempor incididunt ipsum suspendisse ultrices gravida.Etiam tristique libero eu nibh porttitor amet fermentum. Nullam venenatis erat id vehicula ultrices.


Role: Strategist and Digital Business Lead | Year: 2017


23%56k9m+
Engagement
Rate
Digital Book
Downloads
Unique
Reach

NESCAFE - African Portraits

Created a digital book with stories of inspiration from all over Africa using Twitter’s Blurobot technology using the hashtag #MyAfricanPortrait.We primed the campaign by starting of with stories of influencers and their own ambitions.
Then invited our community to share their own authentic stories.


Role: Jnr. Media Strategist (NAA) | Year: 2016


22m+10,0001
ImpressionsStories in
4 Weeks
Twitter Award
(Greater Africa)

DESIGN WORK

LOGOS

About

I am a results oriented marketing professional with strong creative, analytical and leadership skills.I have over 14 years of experience working and volunteering in multiple creative marketing roles. During this period, I have had the opportunity to work with a range of organisations from startups to large organisations like Absa, Gates Foundation, Ministry of Information (Ghana) and Nestle-CWAR.My current focus is on digital marketing and mobile technologies.

Contact

Thank you